PROJECT · Marketing Operations

Analytics Audit & Tune-Up

A 3-week review of dashboards, attribution logic, and conversion definitions — so reporting shows what's actually moving pipeline, not just what's busy.

IN SCOPE

Review of current dashboards, tracking setup, and attribution model

Audit of lifecycle stage and conversion definitions

Identification of vanity metrics vs. pipeline-connected signals

Redesigned reporting model aligned to fix/scale/stop decisions

Working session to walk through the new model

NOT IN SCOPE

Marketing analytics platform migration or licensing

Historical data backfill or cleanup

Custom BI tool development

Ongoing reporting refinement continues under Managed Revenue Services .

Timeline — 3 weeks

WEEK 1 · REVIEW

Audit current reporting

Review dashboards, tracking setup, and how attribution is calculated today.

WEEK 2 · REDESIGN

Rebuild the reporting model

Define conversion stages and metrics tied to real pipeline movement.

WEEK 3 · DELIVER

Walk through & hand off

Present the new model and hand off dashboards to your team.

DELIVERABLES

Analytics & attribution audit

Redesigned reporting model

Fix / scale / stop framework

Walkthrough session & handoff

TEAM & EFFORT

FROM ENABLEOCITY

1 engagement lead, ~1 day/week

FROM YOUR TEAM

Marketing ops + dashboard/reporting access

FORMAT

Remote, async-friendly

Dashboards drift again within a quarter.

Advertising & Performance Management keeps reporting honest as campaigns and channels change.

See Marketing Operations projects

Ready for reporting you can trust?

Start with a Revenue System Diagnostic — we'll confirm this is the right starting project before scoping anything.

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