PROJECT · Strategic Consulting

GTM Operating Review

A 4-week, cross-functional review of how sales, marketing, enablement, and RevOps actually operate together — ending in a current-state map, prioritized friction points, and a 30-60-90 action plan.

IN SCOPE

Structured interviews with sales, marketing, enablement, and RevOps leads

Review of CRM, MAP, and reporting tools for overlap and workflow fit

Cross-functional current-state map with ownership and handoff gaps

Prioritized friction points ranked by impact and effort

Executive readout with a focused 30-60-90 action plan

NOT IN SCOPE

Implementation of any recommended changes

Org design or headcount / compensation decisions

Tool procurement or vendor selection

Execution of the 30-60-90 plan can continue as its own scoped project, or as ongoing Managed Revenue Services .

Timeline — 4 weeks

WEEK 1–2 · DISCOVER

Interviews & systems review

Structured interviews across functions, plus a review of CRM, MAP, and reporting tools in active use.

WEEK 3 · MAP

Build the current-state map

Synthesize findings into a cross-functional map, then rank friction points by impact and effort.

WEEK 4 · PLAN

Executive readout

Present findings and a practical 30-60-90 action plan to leadership.

DELIVERABLES

Cross-functional current-state map

Prioritized friction list, ranked by impact and effort

30-60-90 action plan with owners

Executive readout deck

TEAM & EFFORT

FROM ENABLEOCITY

1 engagement lead + 1 analyst, ~2 days/week

FROM YOUR TEAM

Function leads for sales, marketing, enablement, RevOps (45 min each) + system access

FORMAT

Remote, one in-person or virtual executive readout

A map is only useful if it gets acted on.

The 30-60-90 Revenue System Action Plan turns this review into a scoped execution project with clear owners.

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Ready to see the whole system?

Start with a Revenue System Diagnostic — we'll confirm this is the right starting project before scoping anything.

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