Enableocity
PROJECT · Marketing Operations

Website Conversion Path Tune-Up

A 3-week review of page flow, CTAs, forms, and proof placement — so the website explains less and converts more.

IN SCOPE

Review of core page flows: home, product, pricing, contact
Audit of CTA placement, form friction, and proof integration
Conversion-path mapping from visit to qualified lead
Redesigned page-flow recommendations
Priority fix list ranked by expected impact

NOT IN SCOPE

Full website redesign or rebuild
CMS migration or platform changes
Copywriting or content production
Ongoing site tuning continues under Managed Revenue Services .

Timeline — 3 weeks

WEEK 1 · REVIEW

Map the conversion path

Trace how visitors move from landing page to lead across key flows.

WEEK 2 · DIAGNOSE

Find the friction

Identify weak CTAs, form friction, and missing proof at each step.

WEEK 3 · RECOMMEND

Deliver the tune-up plan

Present a prioritized list of fixes ranked by expected impact.

DELIVERABLES

Conversion-path map
Page-flow recommendations
Priority fix list
Findings summary report

TEAM & EFFORT

FROM ENABLEOCITY
1 engagement lead, ~1 day/week
FROM YOUR TEAM
Marketing + site analytics access
FORMAT
Remote, async-friendly
Sites decay the moment you stop tending them.
Website Maintenance & Rolling Refresh keeps the conversion path sharp after this tune-up.
See Marketing Operations projects

Ready to convert more?

Start with a Revenue System Diagnostic — we'll confirm this is the right starting project before scoping anything.

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